Caitlin Kreinheder
Art Director 🌈
cakreinheder@gmail.com
Work
Popeyes
Team Enough
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Brand Design
Past Lives
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Velveeta
Young Ones One Show - Shortlist (2024)
The VTA turns stations into lounges, train cars into cozy cabins, and bus stations into oasis of pleasure throughout the city.
OOH
Merchandise
Velveeta will greet Zillenials with a free trip on the VTA through limited edition subway cards.
Velveeta will make the pleasures of home more outrageous with a Honey You're Home Kit with exclusive swag and Velveeta for dinner.
Art Direction POV: This campaign capitalizes on the gooey and dripping nature of Velveeta and elevates it to a luxurious level from installation to OOH. Along with the campaign art direction, the case study art direction embraces a y2k digital aesthetic to give nod to the insight around work-life balance.
The Cheesiest Team
AD: Regan O’Donnell
CW: Cameron Norman